WESTPAC LAYERS OF DEFENCE

While at Westpac's internal creative agency, I worked on this bold branding project, highlighting the security measures they provide against scams and fraud. The project was highly typographic, requiring careful balance between type and imagery across each asset. I played a key role in considering and delivering major executions, including a station domination at Melbourne's Parliament Station, consecutive OOH screens, Megasides (Bus), Megatram and the Westpac Walk tunnel from Wynyard to Barangaroo–where I also developed a screen amimation strategy. Alongside the above-the-line executions, I also designed digital below-the-line executions such as eDMs and social.